Given the concerns of COVID-19, I wanted to share with you a summary of how we are preparing to support our community of clients and partners.


19, I wanted to share with you a summary of how we are preparing to support our community of clients & partners.

 For more contact Adena Directly at  MuteSix <>
Hello Kambiz,

Given the concerns of COVID-19, I wanted to share with you a summary of how we are preparing to support our community of clients and partners. While our employees have been asked to work remotely to ensure their own safety and the safety of others, we’re adopting the philosophy of business as usual as we move forward.


As performance marketers, making adjustments is nothing new. We’ve become accustomed to shifting our strategy to volatile consumer behavior throughout the years. We are making adjustments to our advertising strategies on a day-to-day basis while our client strategy team is actively engaging with each client to help facilitate solutions to hurdles that potentially may arise during this time.


We’ve learned through our data that these verticals remain in-demand during this period:

  • Health and Wellness
  • Home Fitness
  • Kitchen Goods and Appliances
  • Food and Beverage
  • Online Education
  • Home Activities

While consumers may be going through an adjustment period, we are expecting a lower overall impact and areas of opportunity for e-Commerce businesses.


Here’s why:


  1. The shift to online sales: As the above graph from the FED shows, the shift to online sales has been impressive over the last 2 decades, with few interruptions.  Remember, total ecommerce sales continue to make ground on total retail sales (still at 12%) and has the potential to take a larger percentage from in-person shopping.
  2. More online behavior, more ad inventory: With more time at home, we also expect more time on digital platforms which will increase overall advertising inventory.
  3. Equilibrium auction pricing: If advertisers pull back ad budgets for any reason, CPM should drop. Even if consumer behavior drops, a lower CPM will keep CPA the same.
  4. Shift in spending priorities: Beyond the possible stimulus packages, people will be spending less money on activities, plans, and vacations. These extra savings will likely shift to online purchase behavior once the dust settles.
  5. Improving conditions in China: Conditions are already improving in regions where the outbreak began. Manufacturing and shipping of goods has resumed, relieving much of the inventory fears that customers were struggling with in February.

Our clients are looking to us for answers in navigating the current landscape. They are open to new ways of advertising and we are in a unique position to provide a roadmap for brands. What this means for the MuteSix community of partners is more opportunities to connect with brands to help solve their problems and become well-remembered. We’re already moving forward with several virtual marketing projects to continue to keep our clients engaged and positive as we navigate this period.


Here’s what we’ve collaborated on recently:

  • Guest blog post with Justuno
  • Guest blog post with Shipbob
  • Gorgias conversational commerce Webinar
  • Podcast with Postscript

If you’ve been thinking about collaborating with us, now is the time. Whether it’s through a co-branded webinar, guest blog post, podcast, or a virtual happy hour, we are looking to team up with you.


We’re all concerned about the same things — sales through retaining our customers and driving new opportunities for our organization — so let’s join forces to resolve this through thought leadership.


We hope you, your community and colleagues stay safe and healthy during this time.


– Adena


P.S. Even though I’m really disappointed that I won’t be able to catch up with you in person for the next few weeks, I would love to turn on my camera and still have some face-to-face-time with you!


Adena Merabi

Strategic Partnerships Manager



MuteSix LLC, 6080 Center Drive, Suite 900, Los Angeles, California 90045, United States


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