MERABI ORGANIZATION GROUP UNVEILS NEW IDENTITY FOR VAN NUYS CIVIC CENTER PROPERTY
After More Than Three Months of Strategic Review, the Former Merabi Professional Medical Plaza Begins a New Chapter as
MERABI PRESTIGE EXECUTIVE BUSINESS CENTER PLAZA
VAN NUYS CIVIC CENTER
VAN NUYS, CALIFORNIA — After more than three months of extensive discussion, strategic planning, market evaluation, and consultation with public relations, branding, and marketing professionals, Merabi Organization Group is pleased to announce the new identity and direction of its property at 14545 Friar Street in the Van Nuys Civic Center:
MERABI PRESTIGE EXECUTIVE BUSINESS CENTER PLAZA
The new name represents much more than a rebranding. It reflects the property’s transition from its former identity as Merabi Professional Medical Plaza into a broader, diversified executive and professional business center designed for today’s changing business environment.
For many years, the property’s former name accurately represented its concentration of medical and healthcare-related administrative businesses. As the marketplace evolved, ownership made the strategic decision to move away from a medical-focused business model and reposition the property to serve a much wider range of professional and commercial businesses.
“Businesses and communities change, and successful commercial properties must evolve with them. We did not want to simply change a name—we wanted the new identity to accurately represent where the property is going for the next decade and beyond.”
— Kambiz Merabi, President & CEO, Merabi Organization Group
A NEW IDENTITY FOR A NEW BUSINESS ERA
Commercial real estate has always been cyclical. Approximately every decade, changes in technology, the economy, industries, workplace practices, and consumer expectations create new demands for how businesses use commercial space.
The Merabi organization has historically responded to these cycles by evaluating its properties and adapting them to the needs of the current marketplace.
The transition to Merabi Prestige Executive Business Center Plaza continues that philosophy.
The property is being repositioned as a professional business destination capable of accommodating attorneys and law firms, accountants, financial professionals, real estate and insurance companies, consultants, technology and creative businesses, entrepreneurs, startups, regional and satellite offices, corporate users, and other professional service organizations.
STRATEGICALLY LOCATED IN THE VAN NUYS CIVIC CENTER
The property’s location remains central to its new identity.
Situated in the Van Nuys Civic Center, the business center offers convenient access to courthouses, government offices, public transportation, major commercial corridors, and communities throughout the San Fernando Valley.
Its proximity to Van Nuys Airport and regional freeway connections—including the 405 and 101 Freeways, with access to the greater Los Angeles freeway network—makes the property well positioned for businesses requiring both local and regional accessibility.
FROM A MEDICAL PLAZA TO A DIVERSIFIED BUSINESS COMMUNITY
The vision for Merabi Prestige Executive Business Center Plaza extends beyond traditional office leasing.
The property is being developed as a flexible professional environment offering a combination of private executive offices, professional office suites, furnished offices, conference and meeting facilities, temporary and day offices, coworking opportunities, satellite and regional offices, virtual business address and mail services, and flexible short- and long-term office arrangements.
The objective is to create an environment where businesses can establish, work, meet, connect, grow, and scale from one professionally managed location.
HONORING THE PAST WHILE BUILDING THE FUTURE
The new identity preserves the MERABI name while clearly communicating the property’s next generation.
After months of considering numerous concepts and alternatives, the final name was selected because each element represents an important part of the property’s future:
MERABI — the ownership and legacy behind the property.
PRESTIGE — the professional image and standard the property seeks to represent.
EXECUTIVE BUSINESS CENTER — the property’s new diversified business model.
PLAZA — a destination bringing multiple businesses and professional services together.
VAN NUYS CIVIC CENTER — the location and community the property proudly serves.
The result is a new identity designed not merely for today, but for the property’s next chapter:
MERABI
PRESTIGE EXECUTIVE BUSINESS CENTER PLAZA
VAN NUYS CIVIC CENTER
A New Name. A Broader Vision. A New Generation of Business.
Work • Meet • Connect • Grow • Scale
14545 Friar Street
Van Nuys, California 91411
